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More Print Tips
- • Maximum Impact: Is it Best to Send a Postcard or a Letter?
- • Drive Rapid Response to Your Direct Mail: 10 Pro Tips
- • The Usefulness and Utility of Print Marketing
- • Boost Sales with Brochures
- • 5 Opacity Tips You Should Know
- • The Window to Marketing
- • Profitable Postcard Marketing: Finding the Right Frequency
- • 3 Fundamentals for Nailing Your Direct Mail Marketing
- • Picking the Perfect Paper
Stretch Your Budget with Self-Mailers
Companies can save substantial amounts of money by eliminating the need for envelopes. The possibility of creating a self-mailer should be considered with any direct mail piece.
A self-mailer is simply a piece of mail that doesn't require an envelope. All of the necessary mailing information is located on one of the outside panels.
Because self-mailers do not require envelopes, you must be more creative when designing the format, since you don't have the luxury of an envelope to contain any extra sheets of printed material.
Here are some things to consider when designing a self-mailer:
- Will the delivery address be printed directly on the self-mailer, or will self-adhesive labels be used?
- The amount of written material in the self-mailer will determine the overall size of the mailer.
- Information needs to flow quickly and smoothly from the initial pitch to the fine print. The fewer words needed to convey your message, the better.
- The type of closure needs to assure safe passage through the mail. Staples are used often, but many people find them unappealing. Miniature self-adhesives are available in many colors, shapes, and sizes.
- If perforated sections are used, keep them in mind so that nothing can slip loose while being passed through the mail.
Creative Solutions for Unusual Projects
by Scott Boylston
This book helps designers handle odd projects by detailing all the inside info - from specs and templates to quick fixes and gritty solutions.
Projects covered:
- menus, order forms, catalogs, and annual reports
- compact disks, hang tags, labels, polybags, and videos
- book covers and magazines
- self-mailers, invitations, advertisements, and solicitations
- signage, billboards, and trade show booths
- awards, forms, buttons, tickets, and more
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